Tesco Launches New Clubcard Voucher Campaign for Summer

Tesco has launched a new Clubcard rewards campaign encouraging shoppers to check whether they have vouchers that could be turned into savings on holidays, meals and family days out.

Timed for the school summer holidays, the campaign highlights Reward Partners including Hotels.com, PizzaExpress and Alton Towers Resort.

→ Around half a million Clubcard members have at least £100 available to spend with Reward Partners, according to Tesco.
→ The “Know what you’re sitting on” campaign is running across TV, video on demand, digital out-of-home, radio/audio and digital display in the UK.

What Is Tesco’s New Clubcard Voucher Campaign?

The Tesco Clubcard voucher campaign is a marketing push rather than the launch of a new voucher scheme.

Created by BBH London, “Know what you’re sitting on” is designed to remind existing Clubcard members that points and vouchers accumulated through their normal shopping can offer value beyond reductions on groceries.

Tesco says customers can sometimes concentrate on Clubcard Prices while overlooking vouchers building up in their accounts. The campaign therefore directs shoppers towards the Tesco app, where members can see their available vouchers and explore Reward Partners.

Under Tesco’s current Clubcard voucher rules, 150 points converts to £1.50 in Clubcard vouchers. Standard vouchers can be spent at Tesco or exchanged with participating Reward Partners for up to twice their face value, depending on the partner.

That distinction is important: Tesco has not suddenly created a new type of summer voucher. It is trying to increase awareness and use of rewards customers may already hold.

Why Has Tesco Launched the Campaign for Summer?

The timing puts the campaign directly into the school summer holiday period, when households may be spending more on trips, restaurants and days out.

Rather than promoting Clubcard solely as a way to reduce the supermarket bill, the campaign connects the loyalty scheme with activities customers may be considering during the holidays.

That gives Tesco a straightforward marketing message: ordinary grocery spending may have created rewards that can contribute towards a different purchase later.

The strategy also turns an otherwise abstract voucher balance into something tangible. A customer seeing £20, £50 or £100 sitting in an app may not immediately associate it with a hotel booking or family attraction. Showing specific experiences helps bridge that gap.

How Can Clubcard Vouchers Be Used With Reward Partners?

Clubcard members can check their available vouchers through the Tesco Grocery & Clubcard app or their online Clubcard account. Tesco says unused vouchers are displayed along with their expiry dates.

Standard Clubcard vouchers are currently valid for two years, while Reward Partner codes are generally valid for six months unless the individual partner states otherwise.

Tesco also advises customers to check a partner’s prices and terms before exchanging vouchers because unused value on a Reward Partner code may not be refundable.

Rewards Highlighted in the Campaign

Three recognisable partners feature prominently:

• Hotels.com for travel and accommodation
• PizzaExpress for meals out
• Alton Towers Resort for family days out

Tesco currently states that Clubcard members can save with more than 100 Reward Partners. Hotels.com, for example, is listed as offering twice the value of eligible Clubcard vouchers.

Customers should still check the individual Reward Partner terms before exchanging anything, as redemption requirements and exclusions can differ.

Why Is the £100 Clubcard Figure Important?

One of the campaign’s most striking claims is that around 500,000 Clubcard members are sitting on at least £100 to use with Reward Partners.

The figure gives Tesco’s message much more weight.

Instead of simply telling shoppers to remember their loyalty points, the retailer can demonstrate that a significant group of customers has accumulated a substantial reward balance.

It does not mean every Clubcard member has £100 waiting to spend. Rather, Tesco says approximately half a million members have reached that level.

For the campaign, that becomes the central idea: customers may have more value available than they realise.

Inside Tesco’s ‘Know What You’re Sitting On’ Advertising

The advertising takes that idea literally.

Three films represent different categories of Clubcard rewards. One uses a large collection of inflatables and sun umbrellas to represent holidays and travel, another uses tables and chairs to represent dining, while a rollercoaster represents family days out.

Rather than creating the scenes entirely in post-production, BBH worked with directors Glue Society through Biscuit Filmworks to construct the sets physically.

Tesco UK marketing director Murray Bisschop said the aim was to remind shoppers that vouchers accumulating through Clubcard could become meaningful savings on experiences outside the weekly grocery shop.

Each film then directs viewers towards the Tesco app, turning the advertising message into a clear next action.

How Does the Campaign Fit Tesco’s Wider Marketing Strategy?

The campaign forms part of Tesco’s wider “Need anything from Tesco?” brand platform and extends the retailer’s value proposition beyond food and household shopping.

Clubcard already gives Tesco several ways to communicate value. Clubcard Prices offer immediate savings on qualifying purchases, while points and vouchers build value that can be redeemed later.

The latest campaign is concentrating on that second part.

In practical terms, Tesco is reminding customers not just that they can save when they shop, but that previous shopping activity may have created value they have not yet used.

That can strengthen the usefulness of the loyalty scheme without requiring Tesco to introduce an entirely new rewards mechanism.

What Can UK Small Businesses Learn From Tesco’s Loyalty Campaign?

Tesco operates at a scale far beyond most UK SMEs, but the underlying marketing principle is relevant to smaller businesses: a benefit has limited value if customers forget it exists.

Loyalty programmes often focus heavily on earning points, collecting stamps or reaching spending thresholds. Tesco’s campaign shifts attention towards redemption and reminds customers why those rewards were worth collecting in the first place.

Several practical lessons stand out:

• Show customers the value they have already earned.
• Link rewards to recognisable purchases or experiences.
• Send reminders when customers are most likely to use them.
• Make balances and redemption steps easy to find.
• Give customers a clear next action instead of simply advertising the scheme.
• Use loyalty activity to encourage repeat engagement rather than concentrating entirely on new customer acquisition.

The same competitive pressure can be seen elsewhere in grocery retail, where supermarket loyalty programmes increasingly sit alongside pricing, product and customer-experience initiatives.

For a café, salon, independent retailer or online shop, the mechanics may be much simpler than Clubcard. But reminding a customer that they are one purchase away from a reward, have unused account credit or qualify for an existing benefit can make a loyalty scheme more visible and useful.

What Should Clubcard Members Do Next?

The main action is to check rather than assume.

Members can open the Tesco Grocery & Clubcard app and view the Vouchers section, or sign in to their Clubcard account online. Tesco says this shows vouchers still available to spend as well as their expiry dates.

Before converting vouchers for a Reward Partner, customers should check:

1. how much voucher value they currently have;
2. when their Tesco vouchers expire;
3. the value offered by the chosen Reward Partner;
4. the partner’s booking or redemption restrictions; and
5. the expiry date of the Reward Partner code after exchange.

Customers should also avoid confusing Clubcard vouchers with Clubcard Prices. Clubcard Prices provide member pricing on qualifying products, while vouchers are generated from accumulated Clubcard points and can be spent separately.

Conclusion

Tesco’s new Clubcard voucher campaign is essentially a reminder campaign built around potentially overlooked value.

By telling shoppers to “Know what you’re sitting on”, Tesco is encouraging existing Clubcard members to check accumulated vouchers and consider using them for experiences such as holidays, meals and family days out.

The striking figure behind the campaign — around half a million members with at least £100 to use with Reward Partners — explains why Tesco sees redemption as a marketing opportunity in its own right.

For UK businesses, the wider lesson is simple: creating a loyalty benefit is only part of the job. Customers also need to understand its value, remember they have it and know exactly how to use it.

FAQs

What is Tesco’s new Clubcard voucher campaign?

It is a summer 2026 marketing campaign called “Know what you’re sitting on”. It encourages existing Clubcard members to check and use accumulated vouchers with Reward Partners for areas including travel, dining and days out.

Is Tesco launching a new Clubcard voucher scheme?

No. The campaign promotes benefits already available through Clubcard rather than introducing an entirely new voucher scheme.

How do I check my Tesco Clubcard vouchers?

Sign in through the Tesco Grocery & Clubcard app or your online Clubcard account and open the Vouchers section. Tesco says unused vouchers and their expiry dates are shown there.

Where can Tesco Clubcard vouchers be spent?

Vouchers can be spent with Tesco or exchanged for up to twice their value with participating Reward Partners, subject to the relevant terms and conditions. Tesco currently advertises more than 100 Reward Partners.

Which Reward Partners feature in Tesco’s summer campaign?

The advertising specifically features Hotels.com, PizzaExpress and Alton Towers Resort, representing holidays, meals out and family days out.