Swindon Designer Outlet Directory 2026: Shops, Restaurants, Opening Times And Parking

Swindon Designer Outlet remains one of Wiltshire’s best-known shopping destinations, bringing together designer labels, high-street brands, sportswear stores, homeware retailers, restaurants and cafés within the historic former Great Western Railway Works.

However, visitors searching for a Swindon Designer Outlet directory in 2026 may notice an important change.

The centre is now presented as Frasers Plus Designer Outlet Swindon, following Frasers Group’s acquisition of the property in December 2025.

The outlet is located on Kemble Drive, Swindon, SN2 2DY. Alongside established names such as Nike, Adidas, Polo Ralph Lauren, Tommy Hilfiger and Marks and Spencer, several new brands have joined the centre during 2026.

This updated directory covers the current shops, restaurants, opening times, parking arrangements, accessibility facilities and other information visitors need before travelling.

What Is Swindon Designer Outlet Called In 2026?

The shopping centre is currently known as Frasers Plus Designer Outlet Swindon.

Many shoppers will still recognise names such as McArthurGlen Designer Outlet Swindon, Swindon Designer Outlet Village or simply Swindon Outlet, as these names have been widely used over the years.

The change does not mean that the shopping destination itself has disappeared. Visitors can still shop at the same historic outlet site in Swindon, although its ownership, branding and range of retailers have been evolving.

The current branding reflects its position within Frasers Group’s expanding retail property portfolio.

What Led To The Rebranding Of Swindon Designer Outlet?

The change followed Frasers Group’s acquisition of Swindon Designer Outlet on 9 December 2025.

Frasers Group bought the 250,000-square-foot shopping destination as part of its strategy to expand its portfolio of major physical retail properties.

The company described Swindon as one of the UK’s leading outlet destinations by visitor numbers, attracting more than three million people annually.

Before the acquisition, the outlet had been associated with McArthurGlen for many years. Following the change in ownership, its public-facing identity moved towards the Frasers Plus Designer Outlet Swindon branding now used in 2026.

The acquisition also fits with Frasers Group’s wider strategy of strengthening relationships with major brands and investing in physical retail destinations.

For shoppers, the most noticeable changes include:

• New Branding Across The Centre’s Online Presence
• New Fashion And Lifestyle Retailers
• Additional Food And Drink Operators
• New Promotions And Frasers Plus Benefits
• Continued Investment In The Outlet’s Retail Offering

The historic character of the outlet remains an important part of the destination despite the branding change.

Complete Swindon Designer Outlet Shops Directory 2026

The Swindon Designer Outlet directory contains a broad mix of premium fashion, everyday clothing, footwear, sportswear, cosmetics, accessories, gifts and homeware.

Store availability can change, particularly when temporary stores and pop-ups are introduced.

Fashion And Designer Brands

Fashion remains one of the main reasons shoppers visit Swindon Designer Outlet.

Current fashion and clothing retailers include:

• 883 Police Milano
• Belstaff
• Ben Sherman
• Boss
• Calvin Klein
• Charles Tyrwhitt
• Crew Clothing
• French Connection
• Guess
• Hobbs
• House Of Cavani
• Jack & Jones
• Jack Wills
• Joules
• Lacoste
• Levi’s
• Marks And Spencer
• Monsoon
• Moss
• Next
• ONLY
• Original Penguin
• Paul Costelloe
• Phase Eight
• Polo Ralph Lauren
• Reiss
• Saltrock
• Skopes
• Suit Direct
• Superdry
• The Label Yard
• Tommy Hilfiger
• Weird Fish
• White Stuff
• Yumi

The selection covers casual clothing, formalwear, denim, womenswear, menswear and premium fashion.

Sportswear And Footwear Stores

Visitors looking for trainers, outdoor clothing, sports equipment and footwear also have a wide selection.

Brands include:

• Adidas
• Carvela
• Castore
• Clarks
• Columbia
• Crocs
• Dune London
• Kurt Geiger
• Mountain Warehouse
• New Balance
• Nike
• Pavers
• Puma
• Skechers
• Soletrader
• Timberland
• TOG24
• Trespass
• Under Armour
• Vans

The combination of sports brands and outdoor retailers makes the outlet particularly useful for shoppers looking for discounted trainers, activewear, jackets and walking clothing.

Beauty, Accessories And Lifestyle Stores

The centre also has a sizeable selection of beauty, jewellery, luggage, gifts and specialist stores.

These include:

• Beauty Outlet
• Cadbury
• Chapelle
• com
• Clarins
• Fossil
• Hallmark
• Haribo
• Holland & Barrett
• Lindt
• Molton Brown
• Ravensburger
• Rituals
• Samsonite
• Smiggle
• Sunglass Hut
• Swarovski
• The Body Shop
• The Cosmetics Company
• The Gift Company
• The Perfume Shop
• The Works
• Whittard
• Yankee Candle
• Yoo Kase

This gives shoppers options beyond clothing and footwear, particularly for gifts, cosmetics, fragrances and accessories.

Homeware Stores

Swindon Designer Outlet also has several established home and kitchen retailers.

Current names include:

• Bedeck
• John Lewis Home Outlet
• Kuhn Rikon
• Le Creuset
• ProCook
• Tefal
• Tempur

John Lewis Home Outlet is particularly useful for shoppers looking for furniture, appliances, electrical products, lighting, mattresses and household items.

Which New Shops Have Opened Or Are Coming Soon In 2026?

The changing retailer line-up is one of the biggest reasons an updated Swindon Designer Outlet directory for 2026 is useful.

Among the brands highlighted as recent additions are Belstaff and Lacoste.

Belstaff adds another premium British fashion name to the outlet, while Lacoste expands its designer fashion and sports-inspired clothing selection.

Food and drink choices have also expanded through additions including Chopstix and Spud Bros Express.

Other additions highlighted during 2026 include House of Tweed and a Portmeirion pop-up, adding more gift and homeware options.

Another significant arrival is Sweaty Betty. The women’s activewear brand is scheduled to open at Swindon Designer Outlet on 17 October 2026.

Visitors should therefore expect the directory to continue changing as Frasers Group develops the outlet and introduces additional retailers.

Swindon Designer Outlet Restaurants And Cafés Directory

Shopping is only one part of the centre. Visitors can also choose from coffee shops, casual dining restaurants, takeaway food and sweet treats.

Food and drink operators currently listed at the outlet include:

Restaurant Or Café	Type Of Food Or Drink
Auntie Anne’s	Pretzels And Snacks
Bubbleology	Bubble Tea
Chopstix	Asian-Inspired Noodles
Costa Coffee	Coffee And Light Food
Don Churro	Churros And Desserts
El Mexicana	Mexican-Inspired Food
Five Guys	Burgers And Fries
Greggs	Bakery And Quick Food
KFC	Fried Chicken And Fast Food
Kouzina Greek	Greek Food
Krispy Kreme Doughnuts	Doughnuts And Sweet Treats
Pizza Express	Pizza And Italian-Inspired Food
Slim Chickens	Chicken And American-Style Food
SOHO Coffee	Coffee, Breakfast And Light Meals
Spud Bros Express	Loaded Potatoes
Starbucks	Coffee And Snacks
Subway	Sandwiches And Salads
Wagamama	Asian-Inspired Dining

Harry Ramsden’s is also listed as coming soon, which will add another dining option to the centre.

The variety means visitors can have breakfast, lunch, coffee or an evening meal without leaving the outlet complex.

What Are Swindon Designer Outlet Opening Times In 2026?

The standard Swindon Designer Outlet opening times in 2026 are:

Day	Opening Time	Closing Time
Monday	10:00am	8:00pm
Tuesday	10:00am	8:00pm
Wednesday	10:00am	8:00pm
Thursday	10:00am	8:00pm
Friday	10:00am	8:00pm
Saturday	10:00am	8:00pm
Sunday	10:00am	6:00pm

There is an important exception on Sundays. Larger stores are generally restricted by Sunday trading rules and normally open from 11:00am until 5:00pm.

Individual retailers can have different trading hours, so a store may not necessarily open for exactly the same hours as the wider centre.

Opening times can also change on bank holidays, Christmas, Easter and other special trading dates.

The North and West car parks operate from 5:00am until 11:00pm.

Where Is Swindon Designer Outlet And How Can Visitors Get There?

Swindon Designer Outlet is located at:

• Kemble Drive
• Swindon
• Wiltshire
• SN2 2DY

Its location makes the centre accessible from Swindon and surrounding areas of Wiltshire as well as visitors travelling from Bristol, Oxford, Reading and other parts of southern England.

Travelling By Car

Drivers can choose between two main car parks.

For the North Car Park, the recommended postcode is SN2 2NA.

For the West Car Park, visitors should use SN5 7JL, with access from Penzance Drive.

The outlet is accessible from the M4, making travelling by car practical for visitors arriving from outside Swindon.

Travelling By Train

Swindon railway station provides rail connections with destinations including London, Bristol, Reading and South Wales.

Visitors arriving by train can continue towards the outlet on foot or use local transport or a taxi.

The centre’s location close to Swindon’s historic railway area also makes it possible to combine a shopping trip with other nearby attractions.

How Does Parking Work At Swindon Designer Outlet?

Parking at Swindon Designer Outlet is now ticketless.

Drivers do not need to collect a traditional paper ticket when entering. Before leaving, they can enter their vehicle registration at a payment machine or use available payment facilities at the exit.

Current parking charges are:

Parking Duration	Charge
First 15 Minutes	Free
Up To 5 Hours	£2.50
Longer Than 5 Hours	£12

Both the North and West car parks are normally open between 5:00am and 11:00pm.

Overnight parking is not permitted.

An on-site car valeting service is also available in the North B Car Park.

EV Charging Facilities

Electric vehicle users have access to 40 EV charging points at the outlet.

The charging facilities make it easier for EV drivers to recharge while spending several hours shopping or dining.

Visitors using charging points should check any applicable charging conditions and availability when they arrive.

What Accessibility And Visitor Facilities Are Available?

Swindon Designer Outlet provides facilities designed to make the centre accessible to a wide range of visitors.

Wheelchairs and mobility scooters can be hired free of charge through Guest Services.

Accessibility support also includes facilities for visitors with reduced mobility, while dedicated information is available to help people plan their route around the centre.

One particularly useful service introduced for visitors who may prefer a quieter environment is Autism Friendly Hours.

These take place every Tuesday between 10:00am and 11:00am, when the shopping environment is made quieter to help reduce sensory overload.

Other useful visitor facilities include toilets, baby-changing facilities and Guest Services support.

These services can be especially valuable for families, older visitors and people who require additional assistance during their visit.

Conclusion

The Swindon Designer Outlet directory in 2026 looks different from older guides because the centre has entered a new period under Frasers Group ownership.

Now operating under the Frasers Plus Designer Outlet Swindon identity, the centre continues to combine major fashion names, sportswear retailers, footwear stores, beauty brands, homeware shops and a growing food and drink selection.

The arrival of names such as Belstaff, Lacoste, Chopstix and Spud Bros Express, together with upcoming openings such as Sweaty Betty, shows that the retailer mix is continuing to develop.

With standard opening hours of 10:00am to 8:00pm from Monday to Saturday, convenient parking, EV charging and improved accessibility information, the outlet remains an important shopping destination for Swindon and the wider Wiltshire area.

Frequently Asked Questions

How Many Shops Are At Swindon Designer Outlet?

Swindon Designer Outlet has a large selection of fashion, footwear, beauty, homeware and lifestyle retailers, alongside numerous food and drink businesses. The exact total can change as stores open, close or relocate.

Is Swindon Designer Outlet Still McArthurGlen?

The centre is now branded as Frasers Plus Designer Outlet Swindon following Frasers Group’s acquisition in December 2025. Many people still use the McArthurGlen name because of its long association with the outlet.

Why Was Swindon Designer Outlet Rebranded?

The rebranding followed the change in ownership after Frasers Group acquired the outlet in December 2025. The new identity reflects its place within Frasers Group’s retail and property portfolio.

What Time Does Swindon Designer Outlet Open And Close?

The centre normally opens from 10:00am to 8:00pm Monday to Saturday and 10:00am to 6:00pm on Sunday. Larger shops normally operate from 11:00am to 5:00pm on Sundays.

Is Parking Free At Swindon Designer Outlet?

The first 15 minutes are free. Parking currently costs £2.50 for stays of up to five hours and £12 for longer stays.

Are There Restaurants At Swindon Designer Outlet?

Yes. Dining options include Five Guys, Pizza Express, Wagamama, Slim Chickens, KFC, Chopstix, Costa Coffee, Starbucks and several other cafés and quick-service restaurants.

What New Shops Have Opened At Swindon Designer Outlet In 2026?

Recent additions highlighted by the centre include Belstaff and Lacoste, alongside new food businesses such as Chopstix and Spud Bros Express. Sweaty Betty is scheduled to open on 17 October 2026.