SkiYodl Ltd Travel Company Closure: What Customers Should Do?

Ski Yodl Ltd, the Norwich-registered ski travel company trading as Yodl, has entered creditors’ voluntary liquidation after eight years. Richard Cacho of RCM Advisory Limited was appointed liquidator on 22 July 2026.

However, customers should not assume that a large number of active package holidays were cancelled: ABTA says it does not believe the company had any current package-holiday bookings when it entered liquidation.

→ Liquidation date: Creditors and members appointed the liquidator on 22 July 2026.

→ Customer position: People with possible package claims should contact ABTA, while accommodation-only customers may need to approach their card provider or register as creditors.

What Happened In The SkiYodl Ltd Travel Company Closure?

Ski Yodl Ltd has entered a creditors’ voluntary liquidation, a formal insolvency process used when a company cannot continue paying its debts and its shareholders agree that it should be wound up.

The official appointment notice identifies the legal company as Ski Yodl Ltd, company number 11270313, and its trading name as Yodl. Its registered office is 13 The Close, Norwich, NR1 4DS.

The company was incorporated on 22 March 2018 and operated for just over eight years. Its registered activities included travel agency services, web portals and software development, reflecting its position as a technology-led travel platform rather than a traditional high-street agency.

Yodl specialised in ski trips, particularly self-catered holidays in the French Alps. Its platform promoted chalets, apartments and hotels alongside services such as ski hire, lift passes and airport transfers. Destinations advertised by the business included Méribel, Tignes, Avoriaz and Val Thorens.

The company described itself as a group of ski-industry professionals using years of mountain experience to create a customer-focused booking service.

It also claimed to be building one of the largest online marketplaces for hand-picked mountain stays and experiences. These were company marketing descriptions rather than independently audited measures of market size.

Before its collapse, the business had received favourable customer feedback. Its website displayed a 4.9 out of five service rating based on 59 verified reviews, with customers praising its booking process, locations and staff support.

Positive reviews demonstrate that some customers valued the service, but they do not reveal whether a company has enough cash to meet all its liabilities.

When Did Ski Yodl Enter Liquidation and Who Is Handling It?

The Ski Yodl Liquidation Timeline

The central date is 22 July 2026. On that date, the company entered creditors’ voluntary liquidation and Richard Cacho was appointed liquidator.

ABTA published its customer guidance on 30 July 2026, confirming that Ski Yodl was a former member and directing potentially affected customers towards the appropriate claims routes.

The confirmed timeline is:

Date	Development
22 March 2018	Ski Yodl Ltd was incorporated
22 July 2026	Creditors’ voluntary liquidation began
22 July 2026	Richard Cacho was appointed liquidator
30 July 2026	ABTA issued customer advice
5 August 2026	Companies House continued to display the company as active

What Type of Liquidation Has Ski Yodl Entered?

A creditors’ voluntary liquidation normally occurs when a company is insolvent and its shareholders resolve to close it. An authorised insolvency practitioner is appointed to control the winding-up process.

Under the general GOV.UK creditors’ voluntary liquidation process, the liquidator takes control of the company’s assets and affairs, reviews creditor claims and distributes any available funds according to insolvency rules.

Liquidation differs from administration. Administration may be used to rescue a business, sell it or achieve a better result for creditors. Liquidation is primarily a process for winding the company up.

Richard Cacho and RCM Advisory Limited

Richard Cacho, a licensed insolvency practitioner at RCM Advisory Limited, was appointed by the company’s creditors and members.

The official notice gives the following contact details:

• Telephone: 01603 331960
• Email: info@rcmadvisory.co.uk
• Address: RCM Advisory Limited, 64–66 Westwick Street, Norwich, Norfolk, NR2 4S2

Customers, suppliers and other parties owed money may need to contact the liquidator, although submitting a claim does not guarantee repayment. Recoveries depend on the company’s assets, liquidation costs, admitted claims and statutory payment priorities.

Were All Ski Yodl Holidays Cancelled After the Closure?

The verified evidence does not show that a large number of active package holidays were cancelled.

Some early accounts described “all holidays” or “all package holidays” as cancelled. However, ABTA’s customer advice says it does not believe there were any current package-holiday bookings when Ski Yodl entered liquidation.

Those statements are not necessarily direct contradictions. A company entering liquidation can no longer fulfil future contracts, but if no active package bookings existed, there may have been no live package holidays to cancel.

Customers should therefore avoid relying on a general headline.

They should check whether they had:

• A confirmed future package holiday
• An accommodation-only reservation
• A cancelled booking with an outstanding refund
• A credit balance or voucher
• A payment made without receiving final confirmation
• Another unresolved financial claim

ABTA asks anyone who believes they had an affected package booking to email claimsrequest@abta.co.uk with the booking details.

Which Ski Yodl Customers Could Still Be Affected?

Although ABTA does not believe there were current package-holiday bookings, other customers could still be financially affected.

The most likely groups include people with accommodation-only bookings, customers awaiting refunds, people who made deposits, voucher holders and travellers uncertain about whether their arrangements legally constituted a package.

The distinction matters because a package combines at least two qualifying travel services for the same trip under specified conditions. An accommodation-only purchase is a single service and does not automatically receive the same package insolvency protection.

The government’s package travel guidance explains that organisers must make clear which parts of a booking form a protected package and which do not.

Businesses may also be affected. Hotels, transfer operators, technology suppliers, digital marketing agencies, contractors and other service providers should check whether Ski Yodl owes them money. These parties may need to submit creditor claims supported by invoices, contracts and account statements.

What Protection and Refund Routes Are Available to Customers?

Package-holiday Bookings and ABTA’s Position

Ski Yodl was a former ABTA member with membership number Y6773. ABTA says it does not believe that current package bookings existed at the date of liquidation, but customers who disagree or remain uncertain should provide their booking details to claimsrequest@abta.co.uk.

Customers should not assume that displaying an ABTA logo means every product sold by a business receives identical protection. Coverage depends on the booking type, the contractual arrangements and the protection that applied when the purchase was made.

How Should Customers Who Paid by Card Seek a Refund?

ABTA advises accommodation-only customers who paid by credit or debit card to contact their card issuer.

Credit-card customers may be able to make a Section 75 claim when the cash price of the qualifying service was more than £100 and no more than £30,000. Protection can sometimes apply even when only a deposit was paid using the credit card.

Eligibility is not automatic. It can be affected by payment intermediaries, the contractual chain, separately priced services and whether the cardholder purchased the service for another person.

Debit cards are not covered by Section 75. Customers can instead ask their bank about chargeback, a card-scheme process rather than a statutory right. Chargeback can also be available for some credit and prepaid-card transactions.

MoneyHelper’s card-protection guidance says chargeback claims are generally made within 120 days. For services due in the future, that period may begin on the date the service should have been provided. Customers should contact their provider promptly rather than waiting for the liquidation to finish.

Claims for Bank Transfers and Other Payment Methods

Customers who paid for accommodation-only arrangements by bank transfer or another non-card method should contact RCM Advisory Limited to register their claim.

They should be prepared to provide:

• Their full name and contact information
• Booking reference and travel dates
• Invoice or booking confirmation
• Amount paid and payment date
• Bank statement or other proof of payment
• Details of any refund already requested
• Relevant emails and messages

A creditor claim records the amount allegedly owed. It does not mean that the customer will automatically receive a full or partial payment.

Travel insurance may offer another route where the policy includes supplier failure, end-supplier failure or similar insolvency cover. Many policies exclude these events, so customers should check the exact wording and contact the insurer before buying replacement arrangements.

Customer Support Tool

Which Ski Yodl Refund Route Should You Use?

Select your booking and payment details to see the most relevant next step.

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This tool provides general guidance only. Eligibility for a refund or compensation depends on the booking contract and payment circumstances.

What Should Affected Ski Yodl Customers Do Immediately?

Customers who believe they are owed money should take the following steps:

1. Identify the legal booking type. Check whether the confirmation describes a package, accommodation-only reservation or separate services.
2. Confirm the contractual provider. Look for the legal company name on the invoice, terms and card statement rather than relying only on the Yodl brand.
3. Save all evidence. Keep booking confirmations, receipts, payment records, vouchers, cancellation messages and correspondence.
4. Check whether the booking remains valid with the supplier. A hotel or transfer provider may have received payment directly, but customers should obtain written confirmation before travelling.
5. Contact the correct organisation. Package customers should approach ABTA; card-paying accommodation customers should approach their issuer; other creditors should contact RCM Advisory.
6. Explain any overlapping claims. Customers should disclose whether they have approached an insurer, bank, ABTA or another protection provider to prevent duplicate recovery.
7. Record deadlines and references. Keep copies of claim submissions and note every case number, contact date and response.

Customers should be cautious about unsolicited messages promising guaranteed or immediate refunds. Banks, ABTA, insurers and the liquidator may request evidence, but customers should verify contact details independently before sharing financial or identity information.

Why Does Companies House Still List Ski Yodl Ltd as Active?

As of 5 August 2026, the Companies House record displays Ski Yodl Ltd as “Active”, even though The Gazette confirms the appointment of a liquidator.

This does not mean the company is continuing to trade normally.

Liquidation and dissolution are separate stages. A company remains on the register while the liquidator collects information, deals with assets, reviews conduct and creditor claims, and completes the administration of the estate. The status should be updated as relevant documents are processed.

The company will cease to exist only after it is removed from the Companies House register. GOV.UK explains that a liquidated company is ultimately struck off after its assets and debts have been dealt with.

Customers should rely on the liquidation notice and official customer guidance rather than treating the word “Active” as proof that bookings can still be made or fulfilled.

What Does the Closure Mean for UK Holidaymakers and Travel Businesses?

Consumer-protection Lessons for Holidaymakers

The SkiYodl Ltd travel company closure shows why customers should understand exactly what they are purchasing before paying.

A package, accommodation-only reservation and linked travel arrangement can involve different legal protections. Customers should check the organiser’s legal name, whether flights are included, the protection certificate supplied and the terms applying to each service.

Paying by credit card can provide an additional recovery route for qualifying purchases, while comprehensive travel insurance may help where the chosen policy includes supplier insolvency. Neither measure guarantees a claim will succeed, but both can reduce exposure.

The case also forms part of a difficult year for sections of the UK travel and aviation market. Ascend Airways and EcoJet Airlines entered liquidation during 2026, while Zenith Aviation and European Cargo entered administration.

These are different businesses with different circumstances, so their insolvencies do not establish a single cause or prove that the entire travel sector is in decline.

What Should Small Travel Companies Learn From the Closure?

Travel businesses should ensure that customers can easily distinguish between packages and standalone services. Booking confirmations should identify the contractual provider, protection arrangement and responsibility for refunds.

Businesses should also:

• Reconcile customer balances and supplier payments regularly
• Monitor cash flow across low and high seasons
• Avoid using new customer deposits to conceal structural funding gaps
• Maintain accurate records of restricted or protected funds
• Explain ABTA, ATOL and insurance protection without overstating coverage
• Prepare a communication plan for cancellations and financial distress
• Seek restructuring or insolvency advice before options narrow

Ski Yodl had previously attracted investment and public recognition. It launched a £750,000 fundraising campaign in 2021, with broadcaster Jake Humphrey publicly supporting the round. Historical reports said the company later raised more than £770,000 from approximately 450 investors.

The business was co-founded by Oliver Dannatt and Simon Latarche. Dannatt had worked as a ski instructor in Verbier, including as an instructor to Sir Richard Branson, before working as a shipbroker.

He is the son of Lord Richard Dannatt, a former head of the British Army, and Lady Philippa Dannatt, the Lord-Lieutenant of Norfolk. These connections helped attract attention but do not explain the company’s financial outcome.

The company’s early growth was repeatedly disrupted. It launched shortly before the pandemic, paused operations again during the Omicron restrictions in late 2021 and was reported to have generated £500,000 in bookings during the first three months after France reopened in early 2022.

By 2023, Ski Yodl said it had 4,500 properties on its platform, a community of 470 investors and £1 million in annual booking revenue. The same company campaign reported net revenue of £146,000 and a loss of £307,000 for the period presented. In 2024, it ranked 44th in the Startups 100 index.

These figures show that customer demand, fundraising success, growth and favourable reviews can coexist with losses or cash-flow pressure. They do not, however, prove why Ski Yodl entered liquidation.

What Happens Next in the Ski Yodl Liquidation?

The liquidator will take control of the company’s records and affairs, identify assets, review claims and determine whether money can be distributed to creditors.

Possible future developments include:

• Companies House filings confirming the liquidation
• Notices or correspondence sent to known creditors
• Requests for proof of debt
• Reports on the company’s assets and liabilities
• Updates on potential creditor distributions
• The eventual dissolution of Ski Yodl Ltd

The amount owed to customers, suppliers, investors or other creditors has not yet been confirmed publicly. No official statement reviewed for this article explains the specific commercial cause of the liquidation.

The company’s pandemic history, crowdfunding rounds, reported losses and wider market conditions provide context, but they should not be presented as the proven cause unless the liquidator or company records supply supporting evidence.

Public reaction has included sadness about the closure and praise for the potential of the company’s technology-led concept. Such comments reflect individual opinion rather than evidence about the financial causes or creditor outcome.

The practical conclusion is that customers should first establish what they bought, how they paid and whether money remains outstanding. They can then approach ABTA, their card issuer, insurer or RCM Advisory through the route that matches their circumstances.

A headline saying that every holiday was cancelled is not a substitute for checking the official position and the customer’s own documents.

Frequently Asked Questions

Was Ski Yodl still an ABTA member when it entered liquidation?

No. ABTA describes Ski Yodl Ltd as a former member. However, it has published guidance for customers who believe they had an affected package booking.

Is Yodl the same business as Ski Yodl Ltd?

Yes. Yodl was the trading name used by the legal company Ski Yodl Ltd, company number 11270313.

What documents should customers keep when making a claim?

Customers should keep the booking confirmation, invoice, payment record, card or bank statement, booking terms, refund requests and all relevant correspondence.

Can travel insurance cover losses caused by a travel company’s insolvency?

Possibly. Cover depends on whether the policy includes supplier failure, end-supplier failure or a similar benefit. Many policies exclude insolvency, so the wording must be checked.

Can hotels, suppliers and other businesses register as creditors?

Yes. Businesses owed money can contact RCM Advisory Limited about submitting a claim supported by invoices, contracts and account statements.

Will affected customers receive updates directly from the liquidator?

Known creditors may receive correspondence, but customers should not assume that the liquidator has their correct details. Anyone owed money should make contact and retain evidence of the claim.

Can Ski Yodl Ltd be dissolved immediately after entering liquidation?

No. The liquidator must first administer the company’s affairs. Dissolution normally occurs after the liquidation work has been completed and the company is removed from the register.